Aura connects hotels with vetted recyclers — tracking every pound of discarded textile through Cloud Linen Pro's RFID platform so nothing goes to waste.
No extra work for your team. Aura handles collection coordination, recycler matching, and documentation — all tracked through Cloud Linen Pro.
Every recycler in the Aura network is reviewed for environmental compliance, processing methods, and documentation standards before approval.
Sign up as a partner hotel and receive full ESG documentation, tax acknowledgments, and tracked chain-of-custody reports at no cost.
A closed-loop system — from your laundry room to a certified recycler, every step documented and tracked.
When linen reaches the end of its usable life — typically after 200+ wash cycles — your housekeeping team sets it aside in a designated collection area. No sorting, no special preparation. Aura accepts mixed hospitality textiles including towels, sheets, pillowcases, tablecloths, and uniforms.
Cloud Linen Pro's platform logs the donation — recording weight, date, property location, and linen classification. Each transfer creates a verified digital record that forms the basis of your donation acknowledgment and ESG report. This is the same RFID infrastructure already operating at Hyatt Regency Seattle and InterContinental Taipei.
Aura coordinates pickup and matches your donation to the most appropriate certified recycler based on textile type, volume, and geography. Every recycler in the Aura network is reviewed for environmental compliance, processing transparency, and proper disposal methods before approval — and monitored on an ongoing basis.
You receive a formal donation acknowledgment letter with estimated fair market value for tax purposes, a chain-of-custody report, and an ESG impact summary showing pounds diverted, CO₂ equivalent, and recycler certification. Ready for your finance team and corporate sustainability reporting.
Cloud Linen Pro is an enterprise RFID linen management platform already operating inside Hyatt Regency Seattle, InterContinental Taipei, and Grand Hyatt Grand Cayman. It tracks every individual linen item — from the moment it enters a property through every wash cycle — using embedded RFID tags and networked readers.
When linen reaches end-of-life, Cloud Linen Pro already knows it. The platform has logged the full lifecycle — wash count, location history, category, and condition. That data doesn't disappear when linen leaves the property. Aura inherits it.
This is what makes Aura's chain-of-custody documentation uniquely credible — the tracking starts long before the linen is ever donated, not at the point of pickup.
Learn more about Cloud Linen Pro →Join Aura as a partner hotel and start turning waste into documentation your sustainability team will actually use.
Aura Textile Foundation exists to change that. We're a nonprofit built at the intersection of hospitality operations and environmental responsibility — connecting hotels with vetted recyclers through technology that makes accountability automatic.
Every pound tracked. Every transfer verified. Every donation documented.
Founded in Denver, Colorado. Powered by Cloud Linen Pro's RFID platform. Committed to the hospitality industry we know from the inside.
A hotel with 500 rooms cycles through tens of thousands of pounds of linen per year. When that linen reaches end-of-life, most properties have no sustainable disposal pathway. It goes in a dumpster.
Hotels want to do better — but without a verified system, there's no accountability and no documentation worth anything to corporate ESG teams or tax advisors.
Aura provides the infrastructure hotels are missing — a certified recycler network, RFID-powered tracking through Cloud Linen Pro, and formal documentation that satisfies both tax requirements and ESG reporting standards.
For hotels, it's free. For the environment, it's meaningful. For sustainability teams, it's finally something they can actually report on.
No cost. Full documentation. Real environmental impact. Sign up in minutes.
Free to join. No operational changes required. You'll receive donation acknowledgments, ESG documentation, and verified chain-of-custody reports for every pound recycled.
Research from Resuinsa found that a 300-room hotel generates an average of over one metric ton of textile waste annually — approximately 0.3 kg per room per month. Across the roughly 700,000 hotels operating globally, that represents a staggering volume of discarded sheets, towels, tablecloths, and uniforms.
The hospitality industry as a whole produces an estimated 289,700 tonnes of total waste annually. Textiles represent one of the most overlooked streams — with no standardized disposal pathway, most end-of-life linen is simply landfilled.
The industry is facing increasing regulatory pressure: the EU's Waste Framework Directive now requires member states to implement selective textile collection and recycling targets. California has already passed Extended Producer Responsibility legislation for textiles. This wave is coming to all markets.
Cloud Linen Pro is an enterprise RFID and AI-powered linen management platform operating inside major hotel brands across three continents. Every linen item in a CLP-enabled property is individually tagged and tracked — from its first wash cycle through its last.
The platform's LinenAI engine predicts when individual items are approaching end-of-life based on wash count, weight degradation, and scan data — flagging linen for retirement before it fails in service. That means when linen enters the Aura recycling stream, it arrives with a complete data record: what it is, how long it was in service, and exactly when it left.
No other textile recycling organization has this. Aura's chain-of-custody documentation is credible because it starts at the first wash — not at the pickup truck.
By connecting hotels to vetted recyclers through Cloud Linen Pro's RFID tracking infrastructure, Aura closes the three gaps that prevent hospitality textile recycling today: network, documentation, and chain-of-custody verification.
A hotel that partners with Aura doesn't just divert waste — it receives verified data that feeds directly into corporate ESG reports, satisfies new regulatory requirements, and supports IRS-compliant donation documentation. Sustainable disposal becomes as simple as setting linen aside.
Hotels that partner with Aura now are ahead of mandatory requirements taking effect across major markets.
Join the growing network of hotels turning end-of-life linen into documented, verified environmental impact — at no cost to your property.